Account-Based Marketing = Account-Based Marketing (ABM) is a business marketing strategy that concentrates resources on a set of specifically targeted accounts within a market. It uses personalized campaigns designed to engage individual accounts, basing the marketing message on specific attributes and needs of the account.

Ad Impression = Impressions determine how often your ad is shown. An impression is counted each time your ad is shown on a search result page, other sites, or an app.

ADDY = Email address

Affiliate Marketing = Affiliate Marketing is an online sales tactic that lets a product owner increase sales by allowing others targeting the same audience—"affiliates”—to earn a commission by recommending the product to others. At the same time, affiliates can earn money on product sales without creating products of their own.

Application Programming Interface (API) = Application Programming Interfaces are mechanisms that enable two software components to communicate with each other using a set of defined protocols.

ASAP = As soon as possible

B2B = Business-to-Business is a business model in which businesses and organizations exchange goods and services. For instance, one company may contract with another business to provide the raw materials needed to manufacture a product.

B2C = Business-to-Consumer is a type of commerce transaction in which businesses sell products or services directly to consumers. Some examples of this are an individual shopping for clothes at the mall or a diner eating at a restaurant.

Backlink = Backlinks (also known as “inbound links”, “incoming links,” or “one-way links”) are links from one website to a page on another website. These are considered to be a “vote” of confidence for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings.

BF = Flashback Friday

Bing Ads = Formerly known as Microsoft Advertising, Bing Ads is a system that enables brands to run PPC campaigns in the Bing search engine. 

Bounce Rate = A Bounce is a single-page session on your site. Bounce Rate is the percentage of visitors that navigate away from a webpage after viewing only once without taking an action, such as clicking on a link, filling out a form, or making a purchase. Bounce Rate is important for determining your conversion rate, Google Ranking factor, and other issues with a website.

Brand Awareness = Brand Awareness is a marketing term for the degree to which consumers recognize a product by its name. Consumers’ awareness of the brand may indicate positive perceptions of the qualities that distinguish the product from its competition.

Call-to-Action (CTA) = A Call-to-Action refers to a prompt on a website that asks users to perform an action like signing up for a newsletter, downloading a demo, or buying a product. A CTA can appear as a clickable button or a hyperlinked text. When a potential customer clicks on it, they are one step closer to conversion.

Content Hub = A Content Hub is a curated collection of branded content on a specific topic or subject. It houses articles, videos, infographics, and other forms of content that let users take a deep dive into a specific area in which the brand is an authority or expert.

Content Marketing = Content Marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience—and ultimately, to drive profitable customer action.

Conversion = Conversion is the point at which a recipient of a marketing message performs a desired action. In other words, conversion is simply getting someone to respond to your call-to-action, such as filling out a contact form or making a purchase.

Customer Journey = A customer journey refers to the path of interactions an individual has with your brand, product, and/or services over a period of time. It describes both direct interactions such as contacting a customer service team, to indirect interactions such as hearing about a brand at an event.

DM = Direct Message

Earned Media = Earned Media is publicity, exposure, or the digital/analog media presence a company product has “earned” from methods other than paid advertising. It can be mentions, hints, reports, or recommendations created and shared by editors (web posts, print articles), organizations (mention on websites), or users (blogs, social media postings).   

Email Service Provider (ESP) = An Email Service Provider is a technology company that allows users to create email marketing campaigns by making it easier to build mailing lists and send marketing materials to customers via email. 

F2F = Face-to-Face 

FB = Facebook

FYI = For your information

Google Ads = Google Ads is the name of Google’s PPC advertising platform which allows businesses to gain visibility across Google’s properties. The most common type of Google Ads is the search ad that appears on the search engine results page (SERP) for searches relevant to the advertiser’s services or products.

Google Analytics (GA) = Google Analytics is a web analytics service that provides statistics and basic analytics tools for search engine optimization (SEO) and marketing purposes.

IG = Instagram

Inbound Marketing = Inbound Marketing is a business methodology of growing a company by building meaningful, lasting relationships with consumers, prospects, and customers at any stage of their journey with the brand. As opposed to Outbound Marketing (which can interrupt audiences with content they don’t always want), Inbound Marketing focuses on forming connections with customers by solving problems they already have through valuable content and experiences tailored specifically to them.

Influencer = Influencers are people in a brand’s niche or industry with sway over their target audience. They assist companies in influencer marketing, a form of advertising that builds brand authority on the back of another person’s reputation. Influencers often operate in social media platforms (such as Instagram, YouTube, blog sites) to promote products and services to their followers in exchange for payment.

IRL = In real life 

ISP = An Internet Service Provider is a company that provides access to the internet to both personal and business customers for a fee.

JK = Just kidding

Keyword = Keywords are a key element of Search Engine Optimization. In essence keywords are ideas and topics that define what your content is about. These are often words or phrases that searchers enter into search engines, also called “search queries.” 

Key Performance Indicators (KPIs) = KPIs are measurable values that are used in online marketing to track whether a specific campaign is achieving the advertiser’s goals. Some of the most crucial KPIs include page impressions, the number of sub-pages accessed by a user, click-through rates, bounce rates, the length of time a user stayed on the site, and conversion rates.

Keyword Potential Analysis = Keyword Potential Analysis is the process of evaluating and analyzing search terms in an effort to determine which keywords are ideal for an SEO campaign. Categories typically used for analysis include monthly search volume, level of SERP competition, and conversion potential. 

KK = Okay

Knowledge Graph = A Knowledge Graph is an enormous database filled with billions of facts on various real-world entities, such as objects, events, situations, or concepts—everything from niche topics to public interest topics culled by Google. The Knowledge Graph not only understands what each entity is, but also tracks how different entities connect to each other.

Landing Page = In digital marketing, a landing page is a standalone webpage created specifically for a marketing or advertising campaign. It is where a visitor “lands” after they click on a link in an email or an ad on Google, Bing, YouTube, Facebook, Instagram, Twitter, or similar platforms on the web.

Lead = In a sales context, a lead refers to contact with a potential customer who has the potential to become a future customer, also known as a “prospect.” A lead can be someone who downloads your content, signs up for a trial, or visits your website. The success of an online marketing campaign is often measured in the number of leads gained.

Lead Generation = Lead Generation is the process of attracting prospects to your business and increasing their interest through nurturing, all with the end goal of converting them into a customer. Some ways to generate leads are through blog posts, coupons, live events, and online content.

LI = LinkedIn

Meta Description = A Meta Description is an HTML element that provides a summary of what the webpage contains. A page’s meta description tag is displayed as part of the search snippet in a search engine results page (SERP) and is meant to give the user an idea of the content that exists within the page and how it relates to their search query.

Meta Title = A Meta Title, also known as a title tag, is an element in the head section of an HTML document. It refers to the text that is displayed on search engine results pages (SERPs) and browser tabs to indicate the topic of a webpage.

N/A = Not available

Off-Page Optimization = Off-Page Optimization, also called off-site SEO, refers to all the measures that can be taken outside of the actual website in order to improve its position in search rankings. It involves improving search engine and user perception of a site’s popularity, relevance, trustworthiness, and authority.

On-Page Optimization = On-Page Optimization or on-site SEO is the practice of optimizing elements on a website in order to improve search engine ranking and visibility. This can involve optimizing both the content and HTML source code pages on a site.

OT = Off-topic

Outbound Marketing = Outbound Marketing refers to any kind of marketing where a company initiates the conversation and sends its message out to an audience. Examples of Outbound Marketing include more traditional forms of marketing and advertising, such as TV commercials, radio ads, print advertisements, tradeshows, outbound sales calls, and cold emailing. 

Owned Media = Owned Media is defined as the set of communication channels or outlets that an entity (whether an organization or an individual) has complete control over. This includes properties such as websites, blogs, email newsletters, forums, and so on. Contrary to Paid Media which follows the pull marketing strategy, Owned Media applies push marketing in which it first delivers valuable content and then allows the audience to act anytime they want.

P2P = Person-to-Person

Page Impressions (PI) = Page Impressions (also called impressions or page views) is a term used in web analytics that refers to the display or page view of an entire HTML document in a browser. PIs are also frequently called contacts and they play an important role in terms of pricing of display ads.

Page Visit = A Page Visit is counted every time a visitor clicks to view a page on your website. This metric helps website owners track website popularity, the cost of paid partnerships or ads, the growth rate of a company, as well as trust within the brand.

Paid Media = Paid Media refers to external marketing efforts that involve a paid placement, such as pay-per-click advertising, branded content, and display ads. Paid media is an essential component of revenue growth and brand awareness for companies.

Pay-Per-Click (PPC) = Pay-Per-Click or PPC is a model of digital marketing where advertisers pay a fee each time one of their ads is clicked. Essentially, brands pay for targeted visits to their website, landing page, or app. PPC ads come in different shapes and sizes; they can be made up of text, images, videos and can appear on search engines, websites, social media platforms, and more.

Posting = Posting is the act of sharing content on social media or website through a user’s profile. It can be as simple as a blurb of text, but can also include images, videos, and links to other content.

POV = Point of view 

Publisher = Publishers or affiliates are partners in affiliate marketing who make their websites available in return for ads or links.

Ranking = Ranking, also called Search Engine Ranking, refers to the spot a website or URL takes on the results page of a search engine. A wide variety of factors determine a website’s ranking, which can be influenced by SEO as well as ads. Links are listed from most relevant to least relevant, with most relevant taking the top of the list on the first search result page. 

Real-Time Data (RTD) = Real-Time Data refers to data, not kept or stored, and is presented the moment it is acquired. An example of this is traffic data from GPS systems, which shows drivers what they can expect on the road.

Retargeting = Retargeting, also known as remarketing, is a popular advertising strategy that involves targeting lapsed users who have previously displayed intent while interacting with your website or app but did not end up converting. Re-engaging users through retargeting makes them more likely to convert.

Return on Investment (ROI) = Return on Investment is a calculation of the monetary value of an investment versus its cost. The ROI formula is (profit minus cost) / cost.

RT = Retweet

SaaS = Software as a Service is a way of delivering applications over the internet—as a service. Sometimes called web-based software, on-demand software, or hosted software, SaaS applications run on a SaaS provider’s servers, on which the provider manages access to the application, including security, availability, and performance. 

Search Engine Advertising (SEA) = Search Engine Advertising (also known as search advertising, internet search advertising, or online search advertising) is a paid advertising measure that allows you to directly display your ads among the search results on various search engines, like Google and Bing.

Search Engine Marketing (SEM) = Search Engine Marketing is a digital marketing strategy used to increase the visibility of a website in search engine results pages. While the term once referred to both organic search activities such as SEO and paid, it now refers almost exclusively to paid search advertising.

Search Engine Optimization (SEO) = Search Engine Optimization is a set of practices designed to improve the appearance and positioning of web pages in organic search results. Since organic search is the most prominent way for people to discover and access online content, SEO is essential for improving the quality and quantity of traffic going to a website. 

Search Engine Result Page (SERP) = A Search Engine Results Page, or SERP, is the page a user sees after entering a query into a search engine, such as Google or Bing. Each search engine’s SERP design varies by as every search engine customizes the experience for their users by presenting the results based on a user’s search terms, physical location, browsing history, and social settings.

SMB = A Small to Medium-Sized Business (SMB) is generally defined as a company with fewer than 1000 employees and less than $1 billion in annual revenue.

SMP = A Social Media Platform is a system for disseminating information over the internet to a selected group of followers. Such a platform is used by individuals and brands to publish content (messages, videos, photographs, and/or sound files) for the public.

Social Media (SM) = Social Media is a term that refers to a computer-based technology that facilitates the sharing of ideas, thoughts, and information through virtual networks and communities. Social Media is internet-based and gives users quick electronic communication of content, such as personal information, documents, videos, and photos. The largest social media networks include Facebook, Instagram, Twitter, YouTube, and TikTok.

Social Media Marketing (SMM) = Social Media Marketing is the use of social media platforms to connect with a company’s audience to build their brand, increase sales, and drive website traffic. This involves publishing great content on official social media profiles, engaging with followers, analyzing results, and running social media ads.

Social Media Optimization (SMO) = Social Media Optimization is the use of social media networks to manage and grow an organization’s message and online presence. As a digital marketing strategy, social media optimization is used to increase awareness of new products and services, connect with customers, and manage brand reputation.

TMI = Too much information 

TOS = Terms of Service 

Traffic = Traffic refers to the number of visitors that visit a website or a specific webpage. It’s an important metric that can further be defined by its source—for example, paid or organic search engine traffic, campaign traffic (from digital ads, emails, social media), and direct traffic (direct visits perhaps following in-store promotions).

Unique Visitor (UV) = A Unique Visitor is a term used in marketing analytics which refers to a person who has visited the website at least once and is counted only once in the reporting time period. For example, if a user visits a web page, browses further on 2 other pages, and then leaves the website only to then return again to see more pages, they are counted as a single Unique Visitor. This metric is different from the number of visits, which only shows how many times a webpage is visited, regardless of how many visitors visit that page.

Usability = Usability is a measure of how well a specific user in a specific context can use a product/design to achieve a defined goal effectively, efficiently, and satisfactorily. For websites or digital products, Usability is how user-friendly its design and comprehensibility are, which directly corelate to longer sessions or lower bounce rates.

User Experience (UX) = User Experience is the entirety of the holistic journey users traverse as they use a product, application, system, or service. It is a term that encompasses how well they can navigate the product, its user-friendliness, the relevance of the content displayed, the quality of direct interactions with a product, and how it fits in with their overall task completion process. 

User-Generated Content (UGC) = User-Generated Content, also known as consumer-generated content, is original brand-specific content created by customers and published on social media or other channels. UGC comes in many forms, including images, videos, reviews, a testimonial, or even a podcast.

WOM = Word of Mouth is the passing of information from person to person using oral communication. In a marketing context, Word of Mouth is when a customer’s interest in a company’s product or service is reflected in their daily dialogues. 

YMMD = You made my day 
YOLO = You only live once