Longlive is a start-up on a mission to create a future where wearable technology and AI play a crucial role in promoting wellness.
Entering a market that’s quickly becoming oversaturated, Longlive was in dire need of a stronger, splashier brand identity consistent with their long-term vision and more effective at getting their message across to a wide variety of target audiences ahead of their product launch timeline.
Your digital presence is new calling card, each stakeholder you’ll reach out to, will eventually look your start-up on social media or search engines. A consistent, clear, and strong brand experience was my goal when I started this ‘essentials’ project with Exuberance. We kick started the project with brand guidelines and finished this project with a website. My advice to any start-up is that before you go out to fundraise or gain letter of interest from prospective customers. Please make sure you have these essentials in place. Exuberance Team delivered on budget and on time with the quality that we were overjoyed with. As a result of having these fundamentals in place our traction has improved five folds.
Redefined Visual Identity. We gave Longlive’s visual identity a much-needed update, featuring a more consistent color scheme and typography, as well as rules for using imagery for different platforms.
Brand Messaging Revamp. We also created a hefty brand communications document detailing Longlive’s tone of voice, audience personas, and messaging frameworks to complement their shiny, new visual identity.
Complete Website Overhaul. Exuberance Constance built the website from the ground up—with revised copy, a new banner video, and custom-made visual assets—and developed in time for their product launch.
With many similar brands vying for the customer’s attention, a robust identity and memorable presence is what sets apart a successful brand from those that don’t make the cut.
Exuberance Constance takes a brand-forward approach to help companies learn more about their respective audiences and gain a strong foothold in their own market segments.
Logo Design, Naming, Messaging, Stationery, Brand Book, Website Design & Development, Brand Relaunch (for existing brands).